Making clothes is not the only interesting aspect of who we are. Haseena is a growing community of people who feel connected to something bigger — to culture, to craft, to storytelling, to India.
Functionality a.k.a Jugaad
India worships many things — gods, goddesses, and one very sacred philosophy: jugaad.
At Haseena, we pour our energy into R&D to make sure our clothes don’t just look good — they work hard too. For us, fashion and functionality are a package deal.
Our ‘Dil Se’ collection of suits can be styled in over 70 different ways — yes, seventy.
And some of our sarees? They’ve earned the title ‘Ulta Sarees’ because they’re literally reversible. Two looks, one drape. You’re welcome. 😏
Founders Resume
Name: Haseena ki Hakdaar
Lifes Motto: Dekho, Magar Pyaar Se
Skills
(quoted by the 4 people that know me best)
“Turning fabric into stories” -my mom
“Making people feel seen” -my dad
“Making sick ads” - my brother
“Visionary. Magnetic. Fearless.
” - Chatgpt
FEATURED ON
Choosing a selection results in a full page refresh.
