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Functionality a.k.a Jugaad
India worships many things — gods, goddesses, and one very sacred philosophy: jugaad. At Haseena, we pour our energy into R&D to make sure our clothes don’t just look good — they work hard too. For us, fashion and functionality are a package deal. Our ‘Dil Se’ collection of suits can be styled in over 70 different ways — yes, seventy. And some of our sarees? They’ve earned the title ‘Ulta Sarees’ because they’re literally reversible. Two looks, one drape. You’re welcome. 😏
Our Mission
Making clothes is not the only interesting aspect of who we are. Haseena is a growing community of people who feel connected to something bigger — to culture, to craft, to storytelling, to India.



