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HASEENA LIFE STYLE COMING SOON
The
Lifestyle
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Launching 29th June 2026
Be classy
Get It in 2 Hours — Across Delhi NCR.
The
Haseena
Heroines
Dekho, Magar Pyaar Se
Ashna — Founder
"Indian fashion deserved better. And so did the woman buying it."
I kept watching Indian clothes get treated as costume — worn once, forgotten at the back of a wardrobe.
The gap between designer Indian wear and clothes real women actually live in was enormous. I decided to close it.
She is not one woman.
She is every woman.
She lives in Delhi, Dubai, London, Toronto — or all four.
She plays Arijit Singh in the Uber on the way to a rooftop bar.
She orders biryani at midnight and has an opinion on natural wine.
She's done shrinking herself to fit rooms not built for her.
She doesn't wear Indian clothes because she has to.
"She wears Haseena because it says exactly who she is."
You recognise a Haseena piece before you see the label.
handwriting
A point of view. A silhouette language. A way of using detail that is ours alone.
Real life.
Suits that move from lunch to a rooftop to a wedding reception without asking you to change.
to wear it.
Desi. Lifestyle. Haseena. One unmistakable aesthetic at a price that respects you.
"Designer quality. Not a designer price tag. That's not a compromise — it's the whole point."
"Vague ambition does not build anything."
A household name in the NRI circuit. Dubai. London. Toronto. A flagship studio internationally. Haseena Lifestyle fully established.
We show internationally. A Haseena presentation on our terms. The Indian brand non-Indian women discover and cannot stop wearing.
A global Indian fashion house. Permanent, not seasonal. Covetable, not occasional.
"Indian fashion is not a subcategory — it's a category of its own."
Confident.
Dangerous.
Fearless.
"That's not marketing language. That's the brief I give myself every time we design a piece."
"Not make you look beautiful — though it will. Make you feel like the most dangerous version of yourself."
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1/D, Bharat Nagar, New Friends Colony, Ground Floor
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